Pricing Strategy and Cost Compensation of the Platforms of a Two-sided Market — With a Case Study of Amazon Online Shopping

Yasuhiro Monden

Chapter 12 in Sustainability Management and Business Strategy in Asia, 2019, pp 189-201 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:Background and Research Theme“Indirect Network Effect” of Amazon as the Two-sided MarketHow should the Prices to be Paid by Participants C and S be Determined in the Two-sided Market?Barriers Restricting Entry into the Two-sided Market and the Diversified BusinessThree Patterns of the Amazon Business ModelCost Sharing in the Online Shopping EcosystemConclusion: Relationships between “Contribution” and “Incentive Payments”References

Keywords: Sustainability Management Control System; Sustainable Supply-Chain Management; Corporate Governance and Sustainability; Sustainability Information Disclosure; Environmental and Sustainability Management Accounting (search for similar items in EconPapers)
JEL-codes: G34 Q01 (search for similar items in EconPapers)
Date: 2019
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