THE POWER OF EMPLOYEE INFLUENCE

Catherine Prentice

Chapter 2 in Emotional Intelligence and Marketing, 2019, pp 13-31 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionRise of the Service SectorWhat is Service?Relationship Marketing in the Service SectorServices Marketing MixService Quality and Company ProfitabilityService Employees and Service QualityService EmployeesSummaryReferences

Keywords: Emotional Intelligence; Services Marketing; Relationship Marketing; Consumer Behaviours (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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