EMOTIONAL INTELLIGENCE AND DRAMATURGICAL MARKETING

Catherine Prentice

Chapter 6 in Emotional Intelligence and Marketing, 2019, pp 113-131 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionEmotional Labour (EL) and Frontline EmployeesEmotional Labour and PerformanceEmotional Labour and BurnoutEmotional Intelligence and Emotional LabourEmotional Intelligence Facilitates Emotional LabourSummaryReferences

Keywords: Emotional Intelligence; Services Marketing; Relationship Marketing; Consumer Behaviours (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (3)

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