EMOTIONAL INTELLIGENCE AND RELATIONAL ENCOUNTER MARKETING

Catherine Prentice

Chapter 7 in Emotional Intelligence and Marketing, 2019, pp 133-163 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionRelational Encounter MarketingRelational Encounter BehavioursCustomer OrientationAdaptabilityEmotional Intelligence and Relational Encounter BehavioursA Hierarchical Effect of Emotional Intelligence on Relational Encounter MarketingSummaryReferences

Keywords: Emotional Intelligence; Services Marketing; Relationship Marketing; Consumer Behaviours (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (3)

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