TOWARDS CSR EMBEDDEDNESS — FROM THEORY TO PRACTICE

Olivier Delbard

Chapter 1 in The Corporate Social Responsibility Agenda:The Case for Sustainable and Responsible Business, 2020, pp 1-51 from World Scientific Publishing Co. Pte. Ltd.

Abstract: I always start a new CSR course by asking students the following questions: What does CSR mean to you? What form does it take? The most common answers by far are: “Charities, donations to communities”, especially among non-European students. This, I believe, reflects the most widespread view on CSR today: Corporate social responsibility is little more than a well-packaged, updated version of good old philanthropy which has existed for ages in many places around the world. So is CSR ultimately just a rebranded version of a long-established business practice? This could partly explain the skepticism surrounding CSR, all too often viewed as a mere corporate public relations exercise aimed at embellishing the facade…

Keywords: Corporate Social Responsibility (CSR); Sustainability; Ecology; Stakeholders; Business ethics; Management (search for similar items in EconPapers)
JEL-codes: M14 Q01 (search for similar items in EconPapers)
Date: 2020
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