Selecting a Design Consultant

Matthew Tueth

Chapter 2 in Fundamentals of Sustainable Business:A Guide for the Next 100 Years, 2020, pp 19-43 from World Scientific Publishing Co. Pte. Ltd.

Abstract: A daunting challenge ahead of us is the redesign of our commercial systems in a manner that simultaneously provides profitable businesses and enhances the natural and human communities throughout time. Bringing such a bold set of intentions to fruition transports modern man into entirely uncharted waters and requires comprehensive, outside-the-box innovation. In the past, we have operated as if the earth held unlimited resources and a boundless capacity to absorb our potent array of debilitating pollutants. To this point, the focus of business endeavors has been overwhelmingly opportunistic with relatively short planning horizons that focus mostly on near-term financial gain. A sustainable business evolution involves a radical departure from conventionality and necessitates interdisciplinary challenges that were previously never considered.A number of ideas in this book are outside traditional thoughtand, as yet, are not common topics of discussion around the proverbialwater cooler. Recalling the earlier appeal for open-mindedness,you might find that our next point of discussion will push thatrequest to its limit. I ask that you seriously consider the following proposition, even if it's out of your comfort zone. Another option is to file it in the "maybe" category for future consideration, keeping in mind that many movement supporters have found it helpful and elucidating.

Keywords: Sustainable Business; Green Business; Sustainable Development; Triple Top-Line; Sustainability; Product of Service; Product of Consumption; Systems Thinking; Natural Capital; Leed; Biomimicry; Sustainable Energy; Industrial Ecology (search for similar items in EconPapers)
JEL-codes: L21 M16 Q01 (search for similar items in EconPapers)
Date: 2020
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