Identifying Markets and Opportunities for the Ideas and Technology

Robert D. Hisrich, Tony Stanco and Helena S. Wisniewski

Chapter 4 in Academic Entrepreneurship:Creating the Ecosystem for Your University, 2020, pp 93-117 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:Opening Profile — Cindy FurseIntroductionNature of Venture CreationProduct Planning and Development ProcessGetting the Idea to the MarketEntrepreneur and Decision-MakingSummarySelected ReadingsReferences

Keywords: Ecosystem; Academic Entrepreneurship; University Revenues; University Licensing; University Startups (search for similar items in EconPapers)
JEL-codes: L26 O32 (search for similar items in EconPapers)
Date: 2020
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