The New Market Conditions

Cor Molenaar

Chapter 3 in The End of Competition:The Impact of the Network Economy, 2020, pp 33-50 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The use of the Internet has changed the competitive relationships and the market conditions. As a result, it has become necessary for providers to go along with the innovation of one of the providers. When a provider successfully applies new technologies within the traditional business model, it can lead to lower costs in the so-called input–output model and in the processing. The application of the Internet can consequently reduce the price level or, if the market price forms the basis, lead to a higher profit margin. Other providers would have to tag along to ensure they do not fall behind the competition. This is a vicious circle; despite the innovation brought about by the Internet, this will only lead to an increasingly level playing field.

Keywords: Network Economy; Supply Chain; Technology; Customers; Marketing; Asia; Platform Strategy; Multisided Platform; Collaboration (search for similar items in EconPapers)
JEL-codes: M31 O32 (search for similar items in EconPapers)
Date: 2020
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