SMEs and Digital Marketing Design

Jugal Kishor and Swati Sharma

Chapter 11 in Organising Entrepreneurship and MSMEs Across India, 2021, pp 215-230 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionClassificationRole in Indian EconomyDigital Marketing ActionsDigital Marketing Activities and SMEsSMEs and Digital Marketing AdoptionObstacles for Digital Marketing Adoption by SMEsObjectives of the StudyResearch MethodologyResearch FindingsPractical Implementation and Maintenance IssuesOrganisational ObstacleImplication and ConclusionResearch Limitations and Further Research

Keywords: MSME; MSME Innovation; Entrepreneurship; MSME Technology; Small Business Growth; MSME Business Model; Small Business HR; MSME Finance; Leadership (search for similar items in EconPapers)
JEL-codes: F00 F6 L26 M1 (search for similar items in EconPapers)
Date: 2021
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