JUBILEE: PASSION AND THE ENTREPRENEURIAL SPIRIT

Philip C Zerrillo, Havovi Joshi and Pannapachr Itthiopassagul

Chapter 2 in Start-up Thailand:The Entrepreneurs' Journey, 2020, pp 9-22 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The decision to incorporate the understated elegance of black into a signature element of its key outlets subtly underscores the farsighted manoeuvres that transformed a ninety-year-old Bangkok jewellery institution into a prosperous twenty-first century public-listed company with 125 retail outlets. The rise of Jubilee Enterprise PCL echoes the very same passions and entrepreneurial spirit that characterise the world’s leading jewellery houses. It’s a remarkable story.

Keywords: Business; Entrepreneurship; Thailand; Start-up; Innovation; Commercialization; Growth. Family Business; Managing Through Turbulence (search for similar items in EconPapers)
JEL-codes: L26 M10 M13 (search for similar items in EconPapers)
Date: 2020
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