TO TELL STORIES — A SPONSOR’S TALE

Mark Harrison

Chapter 4 in What Sponsors Want:An Inspirational Guide for Event Marketers, 2020, pp 59-81 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:Marketing is StorytellingWriting the ScriptWriting Great StoriesFinding their PainSearching for A CureThe StoryUsing the Story to EngageJacquie RyanFlorian Riepe

Keywords: Sponsorship; Marketing; Sponsorship Sales; Storytelling; Experiential; Entrepreneurship; Business of Sponsorship; What Sponsors Want (search for similar items in EconPapers)
JEL-codes: M30 M31 M37 (search for similar items in EconPapers)
Date: 2020
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