TO GET PROMOTED … NOT FIRED
Mark Harrison
Chapter 7 in What Sponsors Want:An Inspirational Guide for Event Marketers, 2020, pp 169-198 from World Scientific Publishing Co. Pte. Ltd.
Abstract:
The following sections are included:Getting Your Sponsor PromotedOverpaid for Over-deliveringIt’s a People BusinessStop Selling, Start HelpingHandbook for SuccessDiarmaid MurphyPatrick O’Brien
Keywords: Sponsorship; Marketing; Sponsorship Sales; Storytelling; Experiential; Entrepreneurship; Business of Sponsorship; What Sponsors Want (search for similar items in EconPapers)
JEL-codes: M30 M31 M37 (search for similar items in EconPapers)
Date: 2020
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