BUILDING A STRATEGY — PLANNING FOR SUCCESS

Mark Harrison

Chapter 8 in What Sponsors Want:An Inspirational Guide for Event Marketers, 2020, pp 199-250 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:What is Strategy?The T180 ProcessPhase I – Outcome AlignmentPhase II – Internal AssessmentPhase III – External AssessmentPhase IV – Benchmarking AnalysisPhase V – Distill FindingsPhase VI – Strategic PlanOGSM DevelopmentPhase VII – Develop the Implementation PlanThe What Sponsors’ Want (WSW) Proposal DeckSean GoodallDon Mayo

Keywords: Sponsorship; Marketing; Sponsorship Sales; Storytelling; Experiential; Entrepreneurship; Business of Sponsorship; What Sponsors Want (search for similar items in EconPapers)
JEL-codes: M30 M31 M37 (search for similar items in EconPapers)
Date: 2020
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