The “3As” Purpose Framework
Mark Chong and
Flocy Joseph
Chapter 1 in Living the Corporate Purpose:Insights from Companies in Asia, 2021, pp 1-12 from World Scientific Publishing Co. Pte. Ltd.
Abstract:
Our study of the 13 companies featured in this book reveals that all of them share a common organizing framework in living their organizational purposes. This framework has three interlinked components: articulate, assimilate and activate.
Keywords: Purpose; Corporate; CSR; Strategies; Responsible Leadership; CEO (search for similar items in EconPapers)
JEL-codes: L2 M14 (search for similar items in EconPapers)
Date: 2021
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