HK—THE FATHER OF INDONESIAN MARKETING

Hermawan Kartajaya, Philip Kotler and Den Huan Hooi

Chapter 3 in MarkPlus Inc:Winning the Future — Marketing and Entrepreneurship in Harmony, 2021, pp 33-56 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:WHERE IT ALL BEGANPOSITION HIMSELF WITH AL RIESMEETING WITH WARREN KEEGANFIRST ENCOUNTER WITH PHILIP KOTLERINDONESIA MARKETING ASSOCIATIONASIA MARKETING FEDERATIONWORLD MARKETING ASSOCIATION (WMA)50 GURUS WHO HAVE SHAPED THE FUTURE OF MARKETINGPUBLISHED INTERNATIONAL BOOKS

Keywords: Marketing; Entrepreneurship; Purpose; Passion; Sustainable Success; Competitiveness; Creativity; Segmentation; Targeting; Positioning; Differentiation; Marketing Mix; Product Price; Place; Promotion; Brand; Service; Process; Communitisation; Confirmation; Clarification; Codification; DNA; Co-Creation; Conversation; Communal Activation; Currency; Commercialisation; Character; Care; Collaboration; Product-centric; Market-centric; Human-Centric; Human-to-Human Interaction; Machine-to-Machine Interface; Youth; Women; Netizens (search for similar items in EconPapers)
JEL-codes: L26 M3 M31 (search for similar items in EconPapers)
Date: 2021
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