THE THREE DECADES JOURNEY

Hermawan Kartajaya, Philip Kotler and Den Huan Hooi

Chapter 4 in MarkPlus Inc:Winning the Future — Marketing and Entrepreneurship in Harmony, 2021, pp 59-77 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:THE FIRST DECADE — STARTING FROM ONE-MAN SHOWTHE FIRST PROJECT — DO ASK THEREFORE YOU WILL BE GIFTED!FROM LOCAL TO NATIONAL1998 — A BLESSING IN DISGUISEMARKPLUS FORUM, THE FIRM’S PROMOTION ARMTHE SECOND DECADE — INSTITUTIONALISING MARKPLUSTHE THREE CORE SERVICESTHE THIRD DECADE — ENCOMPASSING SUSTAINABILITY

Keywords: Marketing; Entrepreneurship; Purpose; Passion; Sustainable Success; Competitiveness; Creativity; Segmentation; Targeting; Positioning; Differentiation; Marketing Mix; Product Price; Place; Promotion; Brand; Service; Process; Communitisation; Confirmation; Clarification; Codification; DNA; Co-Creation; Conversation; Communal Activation; Currency; Commercialisation; Character; Care; Collaboration; Product-centric; Market-centric; Human-Centric; Human-to-Human Interaction; Machine-to-Machine Interface; Youth; Women; Netizens (search for similar items in EconPapers)
JEL-codes: L26 M3 M31 (search for similar items in EconPapers)
Date: 2021
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