Unmasking Counterfeit Readymade Garments in India Using Blockchain Technology

Jitendra Yadav, Madhvendra Misra, Kuldeep Singh and Sam Goundar

Chapter 18 in The Convergence of Artificial Intelligence and Blockchain Technologies:Challenges and Opportunities, 2022, pp 393-410 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Counterfeit products are the replicated goods of authentic and original brands having indistinguishable packaging, labels, and trademarks on them. It is a very serious threat to economies all over the world. These products are not only causing loss to the nations at great lengths but are also, affecting the employment growth by shutting down the local industries. In the context of India, counterfeiting is no new concept even though, the apparel industry is one of the major contributors to employment and growth in the Indian economy. This chapter focuses on removing the practice of counterfeiting from the Indian apparel industry by examining the ways in which blockchain technology can be integrated with the supply chain management to provide a genuine solution for traceability along with other various contributing operational factors such as reduction in cost, damage and combating the practice of counterfeit products from the apparel industry.

Keywords: Convergence; Blockchains; Artificial; Intelligence; Big Data; Multi-Agent Systems; Internet of Things; 5G; Cloud Security; Mobile Computing; Social Media; Collaborative Governance; Swarm Robotics; e-Government; Supply Chain Management; Smart Contracts; Cryptocurrencies; Industry 4.0; Tamper-Proof Technology (search for similar items in EconPapers)
JEL-codes: O32 (search for similar items in EconPapers)
Date: 2022
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