A Critical Review of Factors Affecting Tourists’ Loyalty

Khanh Tung Nguyen and Dong Phong Nguyen

Chapter 18 in Recent Developments in Vietnamese Business and Finance, 2021, pp 439-462 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Although there is common consensus that loyalty is an essential dynamic element in the competitive edge of certain enterprises, tourism destination loyalty has not been explored. This chapter concentrates on developing a greater understanding of the potential factors that have an impact on tourism destination loyalty. It is important to explore the importance of loyalty dimensions based on the previous theories to measure tourists’ loyalty. The hypothesis shows destination loyalty is attributed to various factors such as destination image, destination quality, destination value, and attribute satisfaction.

Keywords: Vietnam; Business; Finance; Economy; Economics; Banking; Gender Equality; Management; Business Research (search for similar items in EconPapers)
JEL-codes: F2 F3 F4 (search for similar items in EconPapers)
Date: 2021
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