Salomon Breathes New Life into its Innovation Approach Through Sports Communities

Benoit Sarazin and Jean-Yves Couput

Chapter 3 in Communities of Innovation:How Organizations Harness Collective Creativity and Build Resilience, 2021, pp 45-67 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Salomon is a company that has succeeded in gaining a sustainable competitive advantage from its relationship with the user community of its products. It is a delicate relationship that has grown gradually and has required profound adjustments. This chapter describes how a user community is born and evolves. It shows the benefits that a company like Salomon gains from its relationship with this community, both in designing its products and in distributing them. It describes how Salomon structured its relationship with the community. And it brings out best practices as well as traps that should be avoided.

Keywords: Innovation Management; Creativity Management; Communities of Innovation; Resilience and Creativity; Business Creativity; Business Innovation; Managerial Innovation; Collaborative Innovation; Open Innovation; Crisis Management; Communities of Practice; Communities of Knowledge; Collective Modes of Learning; Collective Innovation; Middleground (search for similar items in EconPapers)
JEL-codes: O31 O32 O33 O36 (search for similar items in EconPapers)
Date: 2021
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