Key Success Factors for Communities of Practice in Innovation: The Case of the Groupe SEB

Lusine Arzumanyan, Charlotte Wieder and Claude Guittard

Chapter 5 in Communities of Innovation:How Organizations Harness Collective Creativity and Build Resilience, 2021, pp 93-111 from World Scientific Publishing Co. Pte. Ltd.

Abstract: This chapter is based on the study by the Groupe SEB, a French multinational company specialized in small domestic appliances, of its Community of Practice (CoP) in innovation. Innovation is at the heart of the Groupe SEB’s strategy. It is a key element in its differentiation from competitors, and a lever for growth. In order to maintain a high rate of innovation, the group invests nearly 3.5% of its turnover in R&D activities, and each year launches more than 300 new products. Various key products have influenced its development: these include the supercocotte in 1956, the oil-free fryer (Actifry) and the FreeMove (wireless iron). The company’s secret weapon: its CoP for Innovation, which brings together nearly 1,300 members from Marketing, Design and R&D involved in the Group’s innovation processes…

Keywords: Innovation Management; Creativity Management; Communities of Innovation; Resilience and Creativity; Business Creativity; Business Innovation; Managerial Innovation; Collaborative Innovation; Open Innovation; Crisis Management; Communities of Practice; Communities of Knowledge; Collective Modes of Learning; Collective Innovation; Middleground (search for similar items in EconPapers)
JEL-codes: O31 O32 O33 O36 (search for similar items in EconPapers)
Date: 2021
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