Innovate with an Online User Community

Guy Parmentier

Chapter 9 in Communities of Innovation:How Organizations Harness Collective Creativity and Build Resilience, 2021, pp 187-203 from World Scientific Publishing Co. Pte. Ltd.

Abstract: More and more firms rely on online user or brand communities to design new products and services, and to enrich them with new content and features (Burger-Helmchen and Cohendet, 2011; Jeppesen and Frederiksen, 2006). These companies, such as Lego, SNCF, Iliad, Orange, Decathlon and Nadeo, use digital technologies to communicate with users of their products and services and offer them content design and creation activities. Communities that regularly gather and connect users of a product and service on the Internet become a new source of innovation and enable companies to renew their innovation capacities…

Keywords: Innovation Management; Creativity Management; Communities of Innovation; Resilience and Creativity; Business Creativity; Business Innovation; Managerial Innovation; Collaborative Innovation; Open Innovation; Crisis Management; Communities of Practice; Communities of Knowledge; Collective Modes of Learning; Collective Innovation; Middleground (search for similar items in EconPapers)
JEL-codes: O31 O32 O33 O36 (search for similar items in EconPapers)
Date: 2021
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