Orchestrating External User Communities and Balancing Control and Autonomy in Fast Growing Community Contexts: Lego Group and Ankama

Ruiz Émilie, Romain Gandia and Sébastien Brion

Chapter 12 in Communities of Innovation:How Organizations Harness Collective Creativity and Build Resilience, 2021, pp 263-283 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The benefits of innovating with users are well established from both academic and managerial perspectives. Successful, well-known examples (e.g. LEGO, Procter & Gamble, Samsung) have induced many firms to pursue orchestrated efforts with user communities. Yet these efforts remain challenging: Unlike employees, users do not fall under the authority of the firm and are free to enter or leave user communities at will. An orchestration model, as proposed by Dhanaraj and Parkhe (2006), suggests a central actor might undertake a set of deliberate, purposeful actions to create and extract value from a network. But the vast promise of potential market growth and/or access to sticky and valuable knowledge sourced from potential customers (von Hippel, 1986) might tempt firms so much that they underestimate the coordination demands of user communities, especially as they grow…

Keywords: Innovation Management; Creativity Management; Communities of Innovation; Resilience and Creativity; Business Creativity; Business Innovation; Managerial Innovation; Collaborative Innovation; Open Innovation; Crisis Management; Communities of Practice; Communities of Knowledge; Collective Modes of Learning; Collective Innovation; Middleground (search for similar items in EconPapers)
JEL-codes: O31 O32 O33 O36 (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789811234286_0012 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789811234286_0012 (text/html)
Ebook Access is available upon purchase.

Related works:
Working Paper: Orchestrating External User Communities and Balancing Control and Autonomy in Fast Growing Community Contexts: Lego Group and Ankama (2021)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789811234286_0012

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().