Social Media and Crisis Communication in Sport

Ann Pegoraro and Evan Frederick

Chapter 13 in Social Media in Sport:Theory and Practice, 2021, pp 345-381 from World Scientific Publishing Co. Pte. Ltd.

Abstract: After reading this chapter, you will be able to do the following:Identify and define the elements of a crisisIdentify and define key crisis response strategiesIdentify the specific tactics employed via social media to address a crisisApply crisis response strategies to specific crisis scenariosCreate crisis communication plans via social media to address various sports-related crises

Keywords: Social Network; Online Communities; Content Communities; Discussion Sites; Influencers; Social Listening; User-Generated Content; Active Audience; Social Listening; Participatory Cultures; Public Space; On-Domain Communities; Instafamous; Micro-Celebrities; Vloggers; Content Aggregation; Gatekeeper; Livestreaming; Click-Through Rate; Three-Click Rule; Micro-influencers; Content Strategy; Content Calendar; Engagement Rate; Social Ambush; Hashtag Politics; Online Discrimination; Online Violence; Social Monitoring; Counter Public Space; Social Media Influencers; Social Media Platforms; Social Media Users; Social Media Analytics; Social Media Planning Process; Social Media Management Process; Data Governance; Data Management; Data Mining; Data Warehouse; Multimodality; Sentiment Analysis; Social Network Analysis; Social Media Strategy; Social Media Activism; Community Management; Community Success; Sport Communities; Agenda Setting; Cultural Theories; Critical Race Theory; Framing; Maladaptive Para Social Interaction; Para Social Interaction; Self-Presentation; Social Identity Theory; Uses and Gratification Theory; Customer Relationship Management Systems; Programmed Decision-Making; Nonprogrammed Decision-making; Decision-Making Steps; Communication; Engagement; Interaction; Relationship Marketing; Value; Value Co-Creation; Brand Ambassadors; Brand Associations; Brand Equity; Brand Management; Like-Gating; Endorsements; Crisis; Crisis Communication Plan; Image Repair Theory; Organizational Reputation; Prior Reputation; Corporate Social Responsibility; Diversity; Ethical Awareness; Inclusion; Social Identity; Return on Investment; Return on Objective; Business Account; Practical Steps; Statistical Analysis; Personal Branding; Second-Screen Viewing; Self-Commodification; Sponsorship Activation; Conducting Assessments (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789811237669_0013 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789811237669_0013 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789811237669_0013

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().