Building Blocks of Successful Digital Transformation: Complementing Technology and Market Issues

Ulrich Lichtenthaler

Chapter 13 in Emerging Issues and Trends in Innovation and Technology Management, 2021, pp 317-331 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Strategic transformation is the primary reason why digitalization, artificial intelligence and related changes are on the top of most corporate agendas. Currently, many firms have completed the stage of strategy formulation for their digital transformation and are in the phase of strategy implementation. Here, many firms face major difficulties, which often result from an emphasis on technology issues at the expense of market-related issues. Following the innovation-based view and a conceptual framework of technology push and market pull effects, this conceptual paper presents important building blocks of successful digital transformation. On this basis, it illustrates the typical focus of most firms at present and highlights the limitations of these approaches. To overcome these limitations, several implementation steps are presented. As such, this paper contributes to research into digital transformation and artificial intelligence as well as into managing strategic renewal in light of technological change.

Keywords: Radical Innovations; Innnovation Development Methods; Lead User Workshop; Disruptive Innovaton; Uber; IoT Ecosystem; New Product Development; Cross-industry Innovation; Boundary Spanning; Agile-Stage-Gate Hybrid Model (search for similar items in EconPapers)
JEL-codes: O31 O32 O33 O36 (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789811247729_0013 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789811247729_0013 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789811247729_0013

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().