Scaling Your Business

Sophia Chin

Chapter 19 in Dancing on the Edge of Greatness:Making Leadership Personal, 2023, pp 259-268 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Eric started his own creative agency two years ago with a small team of five people to serve one client. They were like a roving in-house creative agency flying across Southeast Asia to support the in-country product teams to deliver award-winning localized marketing projects. Like the SEAL Team Six, they would dive-bomb into the country for a month to launch the campaign, and then evacuate…

Keywords: Leadership; Entrepreneurship; Leadership Development; Personal Development; Creativity; Motivation; Management; Human Resources (search for similar items in EconPapers)
JEL-codes: L2 M12 O15 (search for similar items in EconPapers)
Date: 2023
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