Domino’s Pizza Japan — How Fast Can a Pizza Go?

Juan Tomas Rodriguez

Chapter 1 in Overcoming Crisis:Case Studies of Asian Multinational Corporations, 2023, pp 3-14 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Japanese cuisine has conquered the world in the last decade and is considered a symbol of style and taste. Nonetheless, Western-style fast food is very popular in Japan. In fact, Japan has been witnessing a battle between national and foreign fast-food restaurants for a long while. Western brands are some of the toughest players in the market that are rapidly innovating and finding new consumption habits among the Japanese people to provide them their own “tailor-made” offerings. One of those companies is Domino’s Pizza Japan, which is aggressively expanding in Japan.

Keywords: Globalization; Asian Business/Management; Entrepreneurship; Strategy; Crisis; Marketing; Decision Sciences; Gaming; Automotive; K-Pop; Aviation Industry; Restaurant and Hospitality Management; Keiretsu; Chinese Management; Korean Management; General Business; Management; International Trade (search for similar items in EconPapers)
JEL-codes: D23 L26 M1 M16 (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789811259340_0001 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789811259340_0001 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789811259340_0001

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().