Mercari and the Challenges of Internationalization

Jaime Villar Domenech

Chapter 4 in Overcoming Crisis:Case Studies of Asian Multinational Corporations, 2023, pp 51-61 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionMercari Changing the Japanese MarketSuccess in the United States ….… and Failure in EuropeThe Industry and the Competitors in the United KingdomQuestionsReferences

Keywords: Globalization; Asian Business/Management; Entrepreneurship; Strategy; Crisis; Marketing; Decision Sciences; Gaming; Automotive; K-Pop; Aviation Industry; Restaurant and Hospitality Management; Keiretsu; Chinese Management; Korean Management; General Business; Management; International Trade (search for similar items in EconPapers)
JEL-codes: D23 L26 M1 M16 (search for similar items in EconPapers)
Date: 2023
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