Nissan After Carlos

Hidemi Shimamura

Chapter 8 in Overcoming Crisis:Case Studies of Asian Multinational Corporations, 2023, pp 113-127 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Nissan Motor Co., Ltd., headquartered in Yokohama City, Kanagawa Prefecture, is a Japanese automobile manufacturer, considered one of the Japanese car giants of the world. In addition to Japan, Nissan has over 50 bases in North America, Europe, Asia, Africa, and Central and South America, including umbrella companies, regional companies, design department, production and logistics department, and sales and finance department (Nissan Motor Corporation, 2021). In 2020, Toyota remained the best-selling Japanese car brand around the world, with a market share of 14.2% (Welch & Coppola, 2022), while Nissan held only 5.3% of the global market the same year (Nissan Motor Corporation, 2021)…

Keywords: Globalization; Asian Business/Management; Entrepreneurship; Strategy; Crisis; Marketing; Decision Sciences; Gaming; Automotive; K-Pop; Aviation Industry; Restaurant and Hospitality Management; Keiretsu; Chinese Management; Korean Management; General Business; Management; International Trade (search for similar items in EconPapers)
JEL-codes: D23 L26 M1 M16 (search for similar items in EconPapers)
Date: 2023
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