Dolce & Gabbana in China: It’s All About Reputation

Andrea Tardelli

Chapter 16 in Overcoming Crisis:Case Studies of Asian Multinational Corporations, 2023, pp 237-249 from World Scientific Publishing Co. Pte. Ltd.

Abstract: How important is the reputation of a brand nowadays? How do you develop the reputation of a brand? And more importantly, how do you consolidate it without compromising it?…

Keywords: Globalization; Asian Business/Management; Entrepreneurship; Strategy; Crisis; Marketing; Decision Sciences; Gaming; Automotive; K-Pop; Aviation Industry; Restaurant and Hospitality Management; Keiretsu; Chinese Management; Korean Management; General Business; Management; International Trade (search for similar items in EconPapers)
JEL-codes: D23 L26 M1 M16 (search for similar items in EconPapers)
Date: 2023
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