Shiseido and the Challenges Faced Amid the COVID-19 Pandemic

Cut Naomi Noor Azmi

Chapter 17 in Overcoming Crisis:Case Studies of Asian Multinational Corporations, 2023, pp 251-261 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:History of ShiseidoShiseido’s Company Profile and Line of BusinessThe COVID-19 Pandemic and its Impact on ShiseidoOvercoming CrisisBusiness StrategiesShanghai’s Oriental Beauty ValleyStrengthening Shiseido’s E-commerce Presence in ChinaBuilding on the Success of High-End Skincare BrandsProduct DiversificationINRYU: The Launch of a New Inner Beauty BrandFunctional StrategiesQuestionsReferences

Keywords: Globalization; Asian Business/Management; Entrepreneurship; Strategy; Crisis; Marketing; Decision Sciences; Gaming; Automotive; K-Pop; Aviation Industry; Restaurant and Hospitality Management; Keiretsu; Chinese Management; Korean Management; General Business; Management; International Trade (search for similar items in EconPapers)
JEL-codes: D23 L26 M1 M16 (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789811259340_0017 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789811259340_0017 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789811259340_0017

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().