Xiaomi Entering the Indian Market: Successes and Challenges

Deepak Pandey

Chapter 20 in Overcoming Crisis:Case Studies of Asian Multinational Corporations, 2023, pp 293-305 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Xiaomi is one of the biggest producers of mobile phones in the world. As the Chinese market became more saturated and competitive, internationalization became an important component of the company’s overall strategy. One of the most promising smartphone markets is India, and the company set out to become a major player in the massive Indian market. Xiaomi’s journey into the Indian market was extremely successful but also full of challenges.

Keywords: Globalization; Asian Business/Management; Entrepreneurship; Strategy; Crisis; Marketing; Decision Sciences; Gaming; Automotive; K-Pop; Aviation Industry; Restaurant and Hospitality Management; Keiretsu; Chinese Management; Korean Management; General Business; Management; International Trade (search for similar items in EconPapers)
JEL-codes: D23 L26 M1 M16 (search for similar items in EconPapers)
Date: 2023
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