The Client/Partner Engagement

Jessica Carroll

Chapter 8 in Digital Transformation Demystified, 2022, pp 183-203 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:Trust: Building Your Transformative Customer Engagement PlanB2B Engagement WorksYour Employees Must Be a Part of the RideAuthentic Relationships Win for EveryoneStandard Operating Procedures for EngagementIt All Comes Back to MathDonuts Aren’t the Sweetener for EngagementKey Take-AwaysBibliography

Keywords: Business Transformation; Process Transformation; Business Model Transformation; Digital Enterprise; Organizational Culture; Transformational Leadership; Corporate Culture; Organizational Change; Culture; Digitalization; Readiness Framework; Operational Sustainability; Organizational Agility; Strategic Agility; Disruptive Culture; Industry 4.0; Customer Experience; General Business and Management (search for similar items in EconPapers)
JEL-codes: M1 M10 O3 O30 O31 O32 (search for similar items in EconPapers)
Date: 2022
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