The Different Elasticity of Inbound Tourism Demand in the Mekong Downstream Nations: Evidence from the Chinese Market

Hai Quang Nguyen

Chapter 9 in The Vietnamese Economy and the Fourth Industrial Revolution, 2026, pp 221-245 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Although numerous studies have investigated tourism demand’s income and price elasticities, prior studies usually estimated the demand from different international markets to one specific country. This chapter determines the price and income elasticity of tourism demand from the primary inbound market (China) to five Mekong downstream nations — Cambodia, Laos, Myanmar, Thailand, and Vietnam to spot the varying influences of these factors. These differences are evidence that in addition to price and income, the destination choice of Chinese tourists to these countries depends on other factors attracting tourists. The results reveal that income level in China positively affects tourism demand in all these five countries, while the impact of relative price on the demand is only found in the case of Cambodia and Myanmar; the effect of substitute prices is only found in Myanmar and Thailand.

Keywords: Vietnamese Economy; Fourth Industrial Revolution; Marketing; Behavioral Economics; Tourism; Management; Consumer Behavior; Ethical Leadership; Female Leadership; Work Motivation; Microfinance; Remittances; Digital Transformation; Business Management Strategies; Globalization; Industrialization (search for similar items in EconPapers)
JEL-codes: P2 (search for similar items in EconPapers)
Date: 2026
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