Issues of Involving the Potential of Environmental Marketing in Regional Development

Victoria A. Bondarenko, Natalia M. Przedetskaya, Tamara I. Razinkova and Khachatur Baboyan

Chapter 23 in Climate-Smart Innovation:Social Entrepreneurship and Sustainable Development in the Environmental Economy, 2023, pp 349-356 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The chapter examines the initiatives manifested in Russia for the sustainable development of the economy of the regions. The awareness of the importance of this direction for the transformation of the regional socio-economic system is emphasized. Conclusions are drawn about the need to involve the potential of environmental marketing in the issues of the socio-ecological and economic agenda. One of the significant tasks of environmental marketing in the positive transformation of the regional economy is the involvement of the population in the sustainable development agenda.

Keywords: Climate-smart Innovation; Social Entrepreneurship; Sustainable Development; Environmental Economy; Green Economy; Environmental Marketing; Green Entrepreneurship Practices; COVID-19; Regional Economy; Natural Territory (search for similar items in EconPapers)
JEL-codes: L26 L31 Q01 Q5 Q56 (search for similar items in EconPapers)
Date: 2023
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