Think Global, Stay Global

Buck Song Koh

Chapter 3 in Curiocities:Where Complex Cities Meet Curious Minds, 2022, pp 38-56 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The “big difference” is in the way that this travelogue is unconventional – how it’s not about where to go, or what to see. Instead, it seeks to distil the nation brand essence – the quintessential attributes – of each of the 13 countries and territories visited on this 68-day trip. Every chapter is an exploration of key ideas that are special to each place, and how these perceptions help elucidate where that place stands in relation to its international reputation. Also, each chapter opens with an artwork of “haiga” – a modern interpretation of a 16th-century art form in Japan – in which a haiku and an ink sketch capture images that could serve as a national metaphor for that place…

Keywords: Careers; Communications; Travel; Business Communication; Media (search for similar items in EconPapers)
Date: 2022
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