Leadership Lost

Chezy Ofir and Robert J Thomas

Chapter 6 in Finding Wisdom in Brand Tragedies:Managing Threats to Brand Equity, 2023, pp 105-126 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The world has experienced excellent leadership throughout the years. Unfortunately, it has also had its share of poor leadership. Whether in business, government, social institutions, or other organizational forms, people have suffered from the intellectual, emotional, and behavioral limitations of so-called “leaders.” In many profit and non-profit organizations, the primary leader or chief executive officer (CEO) is the cornerstone of its brand and how it is perceived by its customers. From previous chapters, recall the leaders of Blackberry, Coca-Cola, United Airlines, Boeing, and the central roles they played when faced with a brand tragedy…

Keywords: Brand; Branding; Brand Equity; Brand Positioning; Brand Tragedy; Brand Failure; Brand Catastrophes; Brand Image; Brand Loyalty; Brand Strategy; Brand Marketing; Brand Awareness; Brand Knowledge; Brand Likeability; Brand Preference; Brand Loyalty; Brand Building; Brand Manager; Brand Management; Product Management; Marketing; Market Segmentation; Customers; Customer Journey; Consumers; Consumer Journey; Product; Advertising; Digital Media; Value Proposition (search for similar items in EconPapers)
JEL-codes: M3 M31 M37 (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789811268182_0006 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789811268182_0006 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789811268182_0006

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().