Moving to New Digital Platforms: A Case Study of Kazakhstani Small- and Medium-Sized Enterprises

Talshyn Tokyzhanova

Chapter 11 in Digital Transformation for Entrepreneurship, 2024, pp 175-194 from World Scientific Publishing Co. Pte. Ltd.

Abstract: This chapter explores the motivations of small- and medium-sized enterprises (SMEs) to move to third-party digital platforms and the early-stage challenges in transforming their offline businesses into these online marketplaces. According to the findings of in-depth interviews with seven SMEs in Kazakhstan, online marketplaces enabled SMEs to scale their businesses by helping them overcome resource limitations and facilitating access to networks. Businesses are developing platform utilization capabilities by working with online reviews, digital representations of their products, and basic data science skills.

Keywords: Business and Management; Entrepreneurship; Small Business Management; Innovation / Technology / Knowledge; Digitalization; Digital Transformation (search for similar items in EconPapers)
JEL-codes: L26 M1 M13 M16 (search for similar items in EconPapers)
Date: 2024
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