Digitalizing Micro-Business in Times of Disruption: Insight into Innovative Strategies in the Kazakh Economy

Tommaso Aguzzi

Chapter 12 in Digital Transformation for Entrepreneurship, 2024, pp 195-213 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The aim of this chapter is to provide an account of the innovative strategies devised by microentrepreneurs as a consequence of the COVID-19 crisis in Kazakhstan. To do so, the chapter initially introduces the most recent developments of digital transformation and micro-entrepreneurship in the Kazakh context, and building on this overview, it closely examines the innovative practices implemented by a number of micro-entrepreneurs over the past two years. The outcome is a timely analysis of the country’s digitalization process, the recent approaches to dealing with the disruptive consequences of the global pandemic, and an insight into the present and future ways of doing business by micro-entrepreneurs in Kazakhstan.

Keywords: Business and Management; Entrepreneurship; Small Business Management; Innovation / Technology / Knowledge; Digitalization; Digital Transformation (search for similar items in EconPapers)
JEL-codes: L26 M1 M13 M16 (search for similar items in EconPapers)
Date: 2024
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