Behavior Intention of Tourists’ Low-carbon Tourism under the “Dual-carbon” Goal: An Integrative Model of the Theory of Planned Behavior and Norm Activation Model

Xiaojing Yu, Yuyan Luo, Cuiping Cheng, Fei Xie and Wei Liu

Chapter 13 in Economic Management and Big Data Application:Proceedings of the 3rd International Conference, 2024, pp 134-141 from World Scientific Publishing Co. Pte. Ltd.

Abstract: This paper used the Theory of Planned Behavior ((TPB) and Norm Activation Model (NAM) to construct a theoretical framework of low-carbon tourism behavior intention influencing factors. The results showed that attitude is the strongest influencing factor, tourists’ participation in low-carbon tourism attitude is affected by their emotions and ecological value related to humanistic harmony, and the new ecological paradigm and time-saving also have a significant impact on behavioral intention, but the effect of money-saving factors is not significant. The comprehensive model developed in this study can predict the intention of tourists’ low-carbon tourism behavior and help relevant departments put forward countermeasures and suggestions combined with the research conclusions.

Keywords: Big Data; Information Management; Economic; Data Applications; Blockchain; E-commerce (search for similar items in EconPapers)
JEL-codes: C63 C8 O14 (search for similar items in EconPapers)
Date: 2024
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