Research on the Impact of Rural Revitalization Strategy on the New Generation of Migrant Workers Returning Home to Start a Business

JunHua Hou, JuanYan Zhou and MingXiang Li

Chapter 32 in Economic Management and Big Data Application:Proceedings of the 3rd International Conference, 2024, pp 366-375 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Based on the data of CLDS2018 (2018 China Labor Dynamics Survey), using the binary logistic regression model method, the rural revitalization evaluation index system is constructed from five dimensions of “industry prosperity, ecological livability, rural civilization, effective governance, and affluent life.” It aims to explore the impact of rural revitalization strategy on the new generation of migrant workers returning home to start a business. The research shows that: industrial prosperity, rural civilization, effective governance, and prosperous life have varying degrees of influence on the new generation of migrant workers returning to their hometowns to start a business, and the impact on ecological livability is not significant. In this regard, with the help of digital empowerment, Internet information dissemination, and other technologies, policy recommendations for improving the new generation of migrant workers to return to their hometowns to start businesses are put forward.

Keywords: Big Data; Information Management; Economic; Data Applications; Blockchain; E-commerce (search for similar items in EconPapers)
JEL-codes: C63 C8 O14 (search for similar items in EconPapers)
Date: 2024
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