Research on the Impact of Business Model Innovation on Enterprise Performance Based on SPSS Multivariate Linear Regression Analysis

Rongyan Jia and Xingyu Shen

Chapter 70 in Economic Management and Big Data Application:Proceedings of the 3rd International Conference, 2024, pp 792-800 from World Scientific Publishing Co. Pte. Ltd.

Abstract: This paper uses the questionnaire data as samples and the SPSS multivariate linear regression method is used to establish an ANOVA model of business model innovation (BMI for short), enterprise performance and environmental uncertainty, and obtain the multivariate linear regression relationship of the three. The results show that BMI and its two dimensions can well promote the improvement of enterprise performance. Market uncertainty and competitive uncertainty positively regulate the relationship between BMI and enterprise performance, while technological uncertainty has a positive effect on BMI. There is no moderating effect on the relationship with enterprise performance.

Keywords: Big Data; Information Management; Economic; Data Applications; Blockchain; E-commerce (search for similar items in EconPapers)
JEL-codes: C63 C8 O14 (search for similar items in EconPapers)
Date: 2024
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