Cyber Branding in India

Veeramangala Sali and Bommagowni Anitha

Chapter 13 in India's Technology-Led Development:Managing Transitions to a Digital Future, 2023, pp 253-257 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Internet may play a critical role in increasing brand associations and company reputations in the new era of e-branding. It has enormous potential in comparison to traditional mass media. The ease with which consumers transition from awareness to action on the Internet is a significant distinction and a source of contention for e-marketers. In this chapter, the future outlook of ebranding in India is identified on four key elements.

Keywords: Management in India; Metaphysical Perspective; Change Management; Diversity; Equity and Inclusion; Sustainability; Economic Models; Culture; History; Archeology; Technological Growth; Globalization; Nationalization; Localization; Corporatization; Civilizational; Stakeholder; Knowledge Partnership; Strategic Development; Eastern Perspective; Indian Approach; Intellectual Property Rights; Rural-Urban Dynamics (search for similar items in EconPapers)
JEL-codes: M1 O31 O32 O33 O34 (search for similar items in EconPapers)
Date: 2023
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