Analysis of Factors That Affect Customer Interest in Using Mobile Banking Services of Bank Syariah Indonesia

Fakhruddin and Muhammad Isa Mustafa

Chapter 8 in Islamic Economic Institutions in Indonesia:Are they Successful in Achieving the Maqasad-al-Shari'ah, 2023, pp 125-135 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The aim of this study is to analyze the effect of perceived usefulness, perceived ease of use, and perceived credibility simultaneously affecting customer interest in using m-banking services at Bank Syariah Indonesia. This study uses a descriptive quantitative approach. The technique used in sampling is non-probability sampling with simple random sampling with the Slovin formula. The number of samples in this study was 96 respondents of Indonesian Islamic Bank customers at IAI Tazkia Bogor. The results found from this study are as follows: (1) there is an effect of perceived usefulness on the interest of BSI customers in Bogor City in using m-banking of Bank Syariah Indonesia, (2) there is no effect of perceived ease of use on the interest of BSI customers in Bogor City in using m-banking of Bank Syariah Indonesia, (3) there is an effect of perceived credibility on the interest of BSI customers in Bogor City in using m-banking of Bank Syariah Indonesia, and (4) there is an effect of perceived usefulness, perceived ease of use, and perceived credibility on interest of BSI customers in Bogor City in using m-banking of Bank Syariah Indonesia.

Keywords: Islamic Economics; Institutions; Maqasad al-Shari'ah; Islamic Capital Market; Shari'ah Entrepreneurship; Indonesia; Finance; Economics; International Finance; Corporate Finance; Islamic Finance (search for similar items in EconPapers)
JEL-codes: A1 A14 F3 (search for similar items in EconPapers)
Date: 2023
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