Corporate Social Responsibility and the Sustainable Development Goals: The UK’s Four Largest Retailers

Peter Jones

Chapter 6 in Beyond the Dark Arts:Advancing Marketing and Communication Theory and Practice, 2023, pp 97-121 from World Scientific Publishing Co. Pte. Ltd.

Abstract: In recent decades, Corporate Social Responsibility (CSR) has moved steadily up boardroom agendas, but the launch of the Sustainable Development Goals (SDGs), which cover a wide range of social, economic and environmental goals, by the United Nations in 2016, presents an unprecedented challenge for the corporate world. This chapter offers an exploratory and illustrative review of how the UK’s four largest retailers are addressing the SDGs. While all four of the UK’s largest retailers have emphasised their commitment to the SDGs, the chapter concludes that the retailers need to address a number of major challenges if they are to make a lasting contribution to the SDGs, and that their current approach reflects some elements of the dark side of marketing communications.

Keywords: Advertising; Behaviour Change; Communication; Data-driven Advertising; Data-Driven Marketing; Digital Advertising; Digital Marketing; Digital Media Studies; Macromarketing; Marketing; Marketing Communications; Social Change; Social Impact; Social Marketing; Social Media; Social Media Marketing; Social Responsibility; Socially-Responsible Communication; Socially-Responsible Marketing; Sustainability; Sustainable Development Goals; SDG; Social Advertising; AI; Artificial Intelligence; Behavioural Ecological Model; Big Data; Communication Ethics; Communication Studies; Consumer Data; Corporate Social Responsibility; Culture; Design Thinking; Diversity; Emerging Technologies; Ethical Behaviour; Ethical Marketing; Ethics; Health; Health Communication; Inclusion; Machine Learning; Media Studies; Public Health; Public Policy; Supply Chains; Social Media Influencer; Influencer; Socially Responsible; Advocacy; Brand Activism; Business Ethics; Circular Fashion; Conspiracy Theories; Context; Coronavirus; COVID-19; Crisis Communication; Critical Communication; Critical Marketing; Dark Side; Emerging Adults; Esports; Ethical Fashion; Fake News; Fast Fashion; Gamers; Evaluation; Gaming; Honesty; Inequality; Legal and Regulatory Frameworks; Modern Slavery; Morals; Multidisciplinary; Natural Language Processing; Nutrition; Objectives; Norms; Paradigms; Philosophies; Racism; Retailers; Slow Fashion; Strategic Communication; Sustainable Fashion; Stakeholders; Technological Solutionism; Transparency; Upstream Social Marketing; Vulnerability; Young Adults (search for similar items in EconPapers)
JEL-codes: M1 M3 M30 M31 M37 (search for similar items in EconPapers)
Date: 2023
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