Yours Sincerely

Shing Huei Peh

Chapter 18 in Strictly Business:The Kwek Leng Beng Story, 2023, pp 187-197 from World Scientific Publishing Co. Pte. Ltd.

Abstract: While Kwek Leng Beng had expanded his family business into Asia, the United States, Europe, New Zealand, and even the Middle East, there remained a glaring omission in his global conquest — China. The challenge of breaking into the world’s biggest market would be given to his son Sherman. In 2010, the third-generation Kwek started CDL China with an aim to replicate City Developments Limited’s (CDL) Singapore real estate success in the world’s second largest economy. It was a big job, especially given the family business’ lack of success in the country. In many ways, China had long been somewhat of a thorny challenge for the Kweks…

Keywords: Kwek Leng Beng; Hong Leong Group; Hong Leong; Singapore; Millennium Hotel; Millenium Hotel; 9/11; The Plaza; authorised biography; CDL; City Development Ltd; Donald Trump (search for similar items in EconPapers)
JEL-codes: L2 L21 L26 L85 M1 M13 M16 R3 (search for similar items in EconPapers)
Date: 2023
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