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The Impact of Leaders’ Curiosity on the Intention to Introduce IoT-Based Products: The Case of Vietnam

Phan Dinh Manh and Le Tran Thi Huynh

Chapter 8 in Emerging and Evolving Business and Management Issues in Vietnam:Research and Practice, 2024, pp 241-282 from World Scientific Publishing Co. Pte. Ltd.

Abstract: This study explores the relationships between leaders’ curiosity and the intention to introduce Internet of Things (IoT)-based products (or product innovation); and the moderating role of different moderators on the above relationships. The chapter uses the survey-based methodology and scanning electron microscope (SEM) analysis technique with the sample collected in Vietnam. The findings show that there is a positive impact of the curiosity of leaders on the intention to introduce IoT-based products at firms and the effects of different variables negatively moderating the above relationships. Accordingly, people with more curiosity may lead them to accelerate the innovation to introduce IoT-based products at firms. Our study is one of the first to demonstrate the impact of leaders’ characteristics in driving IoT adoption and, more broadly, innovation at companies. The second theoretical contribution is our research findings have introduced two new moderating variables for business research on the impact of personal traits of leaders on innovation (in the case of IoT-based products). The implications of this research are also presented.

Keywords: Strategic Management; Environmental Uncertainty; Digital Marketing; Marketing and Digital Shift; Cultural Intelligence; Quality Measurement; Prosumption; Transitional Economy; IoT Adoption; Market Orientation; Social Investment; Productivity Growth; Fintech; New Managerialism; Financial Literacy; Digital Literacy; Personal Financial Management; Digital Financial Services; Vietnam (search for similar items in EconPapers)
JEL-codes: F23 F44 M1 M11 M16 M31 (search for similar items in EconPapers)
Date: 2024
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