New Managerialism in Vietnamese Higher Education: Internationalization from Vietnamese University Leaders’ Perspective

Hoai Trong Nguyen and Ba-Linh Tran

Chapter 12 in Emerging and Evolving Business and Management Issues in Vietnam:Research and Practice, 2024, pp 369-397 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The internationalization of higher education has important implications for the development of a nation. The Vietnamese authorities have recognized it and issued various supporting policies, covering national human resources, international cooperation, and foreign language teaching and learning. This chapter presents and discusses the response of 91 Vietnamese university leaders with regard to internationalization at their institutions. Overall, these leaders find internationalization to be a positive change, but it leaves a lot to be desired. A number of recommendations are proposed to accelerate internationalization, with a specific focus on budget allocation, FDI attraction, and university autonomy. In this way, internationalization might also further new managerialism in Vietnamese higher education.

Keywords: Strategic Management; Environmental Uncertainty; Digital Marketing; Marketing and Digital Shift; Cultural Intelligence; Quality Measurement; Prosumption; Transitional Economy; IoT Adoption; Market Orientation; Social Investment; Productivity Growth; Fintech; New Managerialism; Financial Literacy; Digital Literacy; Personal Financial Management; Digital Financial Services; Vietnam (search for similar items in EconPapers)
JEL-codes: F23 F44 M1 M11 M16 M31 (search for similar items in EconPapers)
Date: 2024
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