Involvement of Social Enterprises in Promoting Sustainable Agricultural Practices: The Case of Uravu and Buffalo Back

Princy Thomas and Rony Geo Alex

Chapter 16 in Business and Society:Issues and Cases in the Indian Context, 2024, pp 329-348 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Social enterprises are not-for-profit or for-profit organizations that work for the development of the community in different ways and are sustainable through their products or services. One such initiative of social enterprises is supporting and promoting agriculture and agricultural products. This chapter focuses on two social enterprises, Uravu and Buffalo Back, which work with farm products and their role in promoting sustainable agriculture practices. The primary data are collected through personal interviews with top-level managers, and secondary data are collected from websites and other published documents. This study looks at the concept of sustainability in terms of finitude, fragility and fairness. These two case studies explain how social enterprises promote the development of agriculture. The former organization ensures the community’s livelihood through farming support, upgrading local knowledge, technologies, skill development and marketing their commodities. The latter focuses on promoting farmers to focus on sustainable organic farming techniques and selling their products to customers. This study can help future entrepreneurs understand different models they can use to develop the agricultural sector through their social actions.

Keywords: India; Indian Business And Management; Corporate Social Responsibility; CSR; Industrial Symbiosis; Circular Economy; Industrial Symbiosis; Social Entrepreneurship; Sustainability; Innovation; Indian Diaspora (search for similar items in EconPapers)
JEL-codes: L26 M1 M14 M16 (search for similar items in EconPapers)
Date: 2024
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