Consumers’ Online Shopping Behaviour: A Post-COVID-19 Analysis in India

Mallika Srivastava, Mudita Sinha and Biranchi Narayan Swar

Chapter 5 in Market Dynamics and Strategies in a Post-Crisis World:Navigating a World in Flux, 2025, pp 67-72 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The global outbreak of the novel coronavirus disease (COVID-19) has changed the daily lives of citizens across the globe. As the world begins its slow transition from managing the COVID-19 calamity to recovery and the reopening of economies, it’s clear that the period of lockdown has had a reflective impact on how people live and how they will continue to lead their lifestyles. The COVID-19 outbreak is not only a health crisis but also one that has invaded our societies and economies. This period will certainly change consumer behaviour in the coming years. However, it is expected that certain behaviours may return to normal after such calamities; nonetheless, since consumers have discovered some new alternatives during this period, they may have changed consumer behaviour. Hence, this study is an attempt to analyze the impact of the COVID-19 pandemic on the Indian economy and the modified behaviour of consumers towards the e-commerce sector in India during this pandemic-induced digitalization.

Keywords: Marketing; Consumer Behaviour; Crisis Response; Post-Crisis Management; Flexibility; Agile; Leadership; Business; COVID-19 (search for similar items in EconPapers)
JEL-codes: M1 M3 M30 M31 (search for similar items in EconPapers)
Date: 2025
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