Rural Healthcare: Recovery and Resilience through Digital Health Entrepreneurial Foresight in Developing Countries Post-COVID-19

Rahul Khandelwal

Chapter 10 in Market Dynamics and Strategies in a Post-Crisis World:Navigating a World in Flux, 2025, pp 113-127 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The purpose of the study is to conduct a scoping review aimed at identifying innovative entrepreneurial opportunities in digital healthcare ecosystems in rural areas. The study highlights the barriers to digital health in developing countries. The study serves as a platform for introducing entrepreneurship prospects in the Indian context to other foreign readers in developing countries. This exploratory study explores successful ways of improving market potential in developed countries with respect to digital health. The research offers insights into how a digital health environment could be applied and provides a trajectory that concentrates on key skills and a creative approach. Health service providers need to develop their competencies and skills to accelerate and enhance their entrepreneurial opportunities. The research briefly suggests a creative solution to entrepreneurship in developed countries that can be applied in today’s digital arena.

Keywords: Marketing; Consumer Behaviour; Crisis Response; Post-Crisis Management; Flexibility; Agile; Leadership; Business; COVID-19 (search for similar items in EconPapers)
JEL-codes: M1 M3 M30 M31 (search for similar items in EconPapers)
Date: 2025
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